Louise Guay is not just a gifted entrepreneur, but also a true visionary. She created YYIATS (1986) and PTM (1990) before founding My Virtual Model with her partner Jean-François St-Arnaud in 2000. Her Ph.D. thesis was a first essay on Virtual Identity. The context was museum collections. As museums and stores deal similarly with visual dynamics and acrobatics, it was natural to apply the Virtual Identity concept to the retail world.

Louise has always been the user advocate; she believes that each individual is responsible of her or his identity. In this way, the Virtual Model of people can be a personal agent of communication, an autonomous agent representing each user.

Louise holds a Ph.D. in Multimedia Communications from l'Université de Paris VIII. Her transcultural multimedia dissertation was the first ever presented on laserdisc. She received the Canadian Woman Entrepreneur of the Year Award (1996) from University of Toronto.

In May 2002, Jean-François St-Arnaud was appointed CEO of My Virtual Model Inc. He joined Public Technologies Multimedia in 1993. Since then, he occupied a number of posts, most recently as Chief Operations Officer.

Previously, Jean-François St-Arnaud co-founded a computer-consulting firm, MTLI Conseil en Informatique Inc. and directed the firm's operations in France. His professional background also includes the management of multidisciplinary teams in electrical engineering and computer applications for the public utility Hydro-Québec.

Jean-François St-Arnaud holds a Bachelor degree in Computer Science with a specialization in software engineering from the Université du Québec à Montréal. He received the 2005 "Prix de l'Innovation" (Sciences) from Université du Québec.

Geri-Lynn Kushneryk joins My Virtual Model Inc. as CFO and VP Finance after spending over 15 years primarily in venture capital, mergers and acquisitions including the restructuring and turnaround of many technology companies. Most recently, she worked as an independent consultant working on a variety of mandates for several technology-related companies. She previously worked with Garage Technology Ventures Canada and with the Caisse de Depot et Placement du Quebec evaluating and working with hundreds of companies. During this time she was also directly responsible for the successful turnaround of over 40 technology companies. Prior to this, she held various positions at Bell Canada, including Director of Finance and Manager of Business and Financial Analysis, where she focused on Internet-related investments. Prior to this, she held the title of Manager with the Financial Advisory Services group of PricewaterhouseCoopers, where she specialized in privatization and infrastructure finance.

Geri-Lynn is a Chartered Accountant and she holds a graduate diploma in Public Accountancy from Concordia University and a Bachelors degree in Psychology from McGill University.